Hello Reader,

When you were little - did you know who you want to be when you grow up?

What I mean is, did you know which career path you want to go into?

And now, that you’re all grown up, did you stick with your childhood dream or did something change along the way? And how many times did it change (thus far) during your career?

When I first started working, there was a huge stigma around jumping from job to job. There was the notion that if you can’t stay in one company for at least 2-3 years, there’s something wrong with you - that you can’t commit, that you’re not loyal and that you’re not an interesting future employee!

The perspective is a bit different in the self-employed world. Here it’s a bit more common for entrepreneurs to jump from project to project and start new ventures right and left. It's normal for business owners to pivot regularly, depending on how the economy or their lives evolve.

That got me thinking…

• Is change good or bad?
• Is it OK to change your mind, change your direction and pivot in business?
• And how often is too often?

Back to my first question (just a bit differently) - do you know what you want to do when you grow up?

I’ve only recently figured out (in my early 30s) what I think I want to do with the rest of my life… but also, who knows, I might change my mind again in a few years or in a few decades.

And I’m learning to be OK with that!

Staying the course

I admire (and also envy a little) people who one day have decided what their ONE THING will be and they managed to stick with it for 5, 10, or even more years. They show up consistently every day, week and month with their podcast, blog or newsletter.

But I realised that it's more the exception than the rule. Not everyone knows exactly what they will want to pursue for the many years ahead.

Especially in such a fast-paced, always-changing, unpredictable world, it feels impossible (and impractical) to stay the same and blindly follow the same path.

Unfortunately, I often feel that that's what's required in business and marketing to succeed. To find your path and stay on it for many moons to come. We’re back to the dreaded marketing buzzword - consistency!

It takes years to truly build a well-established brand, to build a successful and stable business…

• But what if you're still finding yourself?
• What if you don't want to commit to doing only one thing the same way forever and ever?
• What if you enjoy new challenges, changes and exploring new avenues?
• Does it mean that you're not consistent enough to make it work?
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Is it just me who is still searching for THE ONE path that would feel like the right direction that I 100% want to pursue for the rest of my life (or at least for the next 5-10 years)?

If you’ve already found your path, share with us what helped you settle and commit to sticking with it!

If you’re still searching, exploring and trying what’s going to work for you, welcome to the club!

Lenka

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Come to our upcoming Cambridge Social Media events:

• Let's chat about changing our career paths in Talks about healthy & sustainable marketing practices | LinkedIn Audio | Monday 5th September, 10:00 AM - 10:30 AM BST
• ​How to find the red thread in your business - a guide to successful brand positioning with Finola Howard | FB Live | Tuesday 13th September, 12:00 - 1:00 PM BST
• ​Virtual Meetup - Informal Networking and Open Q&As | Thursday 22nd September from 5:30 PM BST

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